How to pick which platforms and influencers for social marketing in China?Here we review three current platforms, Xiao Hong Shu, Dou Yin, and Tou Tiao. XHS stands for Little Red Book. Dou Yin and Tou Tiao are both BiteDance products. We dive down to analyze their sizes of reach and suitability as live stream platforms. This is a production of Seven Parallel Consulting. Copyright 2019.

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